A number of luxury brands announced financial results, including China, Asia Pacific sales growth decline, and high-grade wine making position has loose. Analysis of the industry, in the Chinese luxury goods taken long discriminatory marketing strategies lead to consumption power drain, layout of two or three line to the city's " honeymoon period " has been the recent domestic demand, a little tired and luxury business into China is slowing growth reasons of luxury.
Recently a number of luxury brands announced financial results, including China, Asia Pacific sales growth decline, and high-grade wine making position has loose. Analysis of the industry, in the Chinese luxury goods taken long discriminatory marketing strategies lead to consumption power drain, layout of two or three line to the city's " honeymoon period " has been the recent domestic demand, a little tired and luxury business into China is slowing growth reasons of luxury.
The bubble burst?
On retail industry, " China is the world 's fastest growing luxury consumer market " in the early years ago is the consensus inside course of study. McKinsey said last year had predicted, 2010 to 2015, China's luxury consumption will grow by 18% a year. Boston Consulting company thinks, China is expected to in 2015 more than Japan and the United States, the world's largest luxury market.
However, the recent " Beijing yuan " consumption " save " luxury brand prophecy, seems to have met the challenge of the reality.
Recently a number of luxury brands announced financial results, including China, Asia Pacific sales growth decline, including Burberry, PRADA, Zhou Dafu, a luxury brand sales are showing signs of fatigue. Once the price " flying Apsaras" Moutai price plummeted, no longer " a bottle of hard to find " the grand occasion.
Burberry money newspaper shows first quarter, its first quarter sales increase from 34% in the same period last year dropped to 11%. Drop the most powerful is the Asia-Pacific region, growth rate fell to 18%, far lower than the same period last year 67% increase. Burberry finance director Carter Wright ( Stacey Cartwright ), the company 's sales in China increased from 30% down to around 15%.
The PRADA results in 2010, the sales revenue grew 69.1% ( after 58.7% year exchange ), accounted for the Asia-Pacific region 58% of sales revenue; and reported in 2011, despite the Greater China region sales revenue growth rate is still ahead of other areas, but has slipped to 40%.
